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ILLUSTRATION DESIGN
Data storytelling through illustrated infographics, visuals and digital content design.
I collaborated with the content team, brand strategy team and the marketing team to create on-brand visuals for website output.
I art directed and designed digital visuals and told data-stories from concept and creation through delivery of digital content.
Illustration art included: art direction, technical art, vector graphics, iconography, image compositions, and photobashing.
SECTOR
B2B, Technology, Manufacturing
ROLE
Digital Designer & Illustrator
Desk Research, User Experience Design, Illustration, Data Storytelling, Content management, UI Design
PLATFORMS
Axure, Figma, Photoshop-Illustrator, Blender, Workfront-CMS
TIMEFRAME
January 2022 - March 2023
I art directed all digital art assets for these projects — focusing on corporate brand style guidelines and elevating the company's brand story. Below is a list of my design methods and workflow:
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Designs based on key questions: Who is this idea for? What people need it? Evidence and Solutions? Steps to accomplish the data-storytelling.
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Focus deliverables on user needs and business requirements.
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Incorporating the Art and Magic of 'saying more with less'.
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Colors and accessibility meeting high design standards and specifications.
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Meticulous attention to detail, craftsmanship and rigorous Quality Checks (QC) before going live.
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Detailing design Hand-offs and SEO naming for Web development team and CMS.
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Utilizing common design principles and Gestalt theories when creating art.
Vector Iconography for UI Content
Art directed brand icons created for UI website content and visuals: from napkin-sketched concepts through final delivery: PNG, JPEG, SVG
Photoshop Composite Art
Art-directed photo-visuals: Main Hero(s), tile imagery, social media, Illustrations, and data storytelling.
Look-feel, branding story, color, voice and tone. Technical art methods included: camera-lens effects, lighting, composition, layout, eye-draw focus, visual hierarchy and custom digital effects.
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