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UI Webpage Design Projects
Helped my team level-up UI designs and build world-class, user-focused solutions for thought-leadership webpages and editorial-style digital experiences.
Low fidelity mockups
Development & testing
Analog Devices | Hyundai
Jun 2022-Aug 2022
Design Sprint deliverables from Stakeholder requirements and project goals.
UI Designer. DCX, wireframes, mockups, prototypes, illustrations
Fortune 500. Technology
Figma, Axure, Photoshop, Illustrator, Workfront
Analog Devices (ADI), a Fortune 500 technology company, also know as 'Analog' is an American multinational semiconductor-technology company specializing in instrumentation, signal processing, power management and data conversion – within the aerospace, automotive, communications and electronics industries.
These responsive webpages help engage, inform and educate users to make high level decisions quickly, as well as help solve business requirements. The UI designs enhance and improve the user experience by connecting the dots between design patterns, UI/UX best practices and interaction design.
Working with stakeholders, writers and business managers, our team conducted online and internal surveys and gathered customer service feedback to establish technology-centric archetypes. From this research we uncovered pain points and friction areas then distilled these into solutions, strategies and metrics.
• Users had friction issues with readability and overly complex content areas.
• Users mentioned that some content didn't have consistent visuals-icons.
• Users not feeling engaged or inspired by editorial pages.
Users expect a high-level of information and visuals to help them progress quickly through their tasks and quickly solve their main business goals.
Find data and purchase info. easily.
Make useful, easy to digest and friendly UI solutions. Focus on scannability, discoverability and clear Signal-to-noise ratio.
Keep users on task using UX micro-copy and strategic hyperlinks.
Image Carousel: Webpage included interactive High-fidelity mockups, redlines, Design System specs and engineering hand-offs.
As part of this project, I was assigned to design a solution for a carousel. The final hand-off consisted of specs for responsive desktop-mobile.
Primary focus: UI standards, consistency, findability and visual hierarchy.
Redline specs for developers and engineers
Digital illustrations for UI webpage content
Below: sample of Illustrated content based on project requirements, accessibility standards and user goals.
Illustrator, Photoshop, Blender: Illustrations
Measured results from the experience solutions (2021-22)
Visits (+3% YoY)
(60% in 2021)
Number of Page Visits
Average time on Site
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