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ILLUSTRATION DESIGN

Data Storytelling through Illustrated infographics, visuals and digital content design.

I collaborated with the content team, brand strategy team and the marketing team to create on-brand visuals for website output. 
I art directed and designed 
digital visuals and told data-stories from concept and creation through delivery of digital content.

Illustration art included: art direction, technical art, vector graphics, iconography, image compositions, and photobashing.
 

SECTOR

B2B, Technology, Manufacturing

ROLE

Digital Designer & Illustrator

Desk Research, User Experience Design, Illustration, Data Storytelling, Content management, UI Design

PLATFORMS

Axure, Figma, Photoshop-Illustrator, Blender, Workfront-CMS

TIMEFRAME

January 2022 - March 2023

I art directed all digital art assets, focusing on corporate brand style guidelines and elevating the company's brand story.  Below is a list of my design methods and workflow: 
 

  • Designs based on  key questions: Who is this idea for? What people need it? Evidence and Solutions?  Steps to accomplish the data-storytelling.

  • Focus deliverables on user needs and business requirements.

  • Incorporating the Art and Magic of 'saying more with less'.

  • Colors and accessibility meeting high design standards and specifications.

  • Meticulous attention to detail, craftsmanship and rigorous Quality Checks (QC) before going live.

  • Detailing design Hand-offs and SEO naming for Web development team and CMS. 

  • Utilizing common design principles and Gestalt theories when creating art.

Vector Iconography for UI Content

Art directed brand icons created for UI website content and visuals: from napkin-sketched concepts through final delivery: PNG, JPEG, SVG

Photoshop composites (Photobashing) and art for UI content. Artwork applied to website/pages

Art directed photo-visuals: Main Hero(s), Tile imagery, Social media, Illustrations, and visual storytelling.

Look-feel, branding story,  color, voice and tone. Technical art methods include: camera-lens effects, lighting, composition, layout, eye-draw focus, visual hierarchy and custom digital effects.

End-of-Life-Hero-Desktop-PHOTOBASH-PROCESS.jpg
End-of-Life-Hero-Mobile.jpg
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Analog-HeroHeader-Desktop.png

Art Directed workflow — concept through completion
Photobashed art, composites and visual effects.

Builtspace-hero-desktop_edited.jpg
Builtspace-hero-mobile_edited.jpg
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ToF-hero-desktop.jpg
ToF-hero-mobile.jpg
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Metaverse-hero-desktop.jpg
SignalsPlus-Metaverse-Tile.jpg