UI Visual Designs for eCommerce CMS and Web.
Planned research and execution of all brand visuals for Amazon.com, eCommerce Marketplace and Vendor Central. Developed UI content strategy with focus on
Customer & User Experience Design.
Illustrator, Photoshop, Cinema 4D
VISUALS TELL THE BRAND STORY
Many times the project requirements or content are not fully available or may need a customized look.
Using a process of creative, technical, photo-bashing and visual design, I created graphics that were clear, adaptable and thoughtfully designed.
While the concept may be planned initially, often times elements might need a specialized approach and unique enhancements to solving a complex design challenge.
As a solution, I used 3D graphics and Photoshop to create a 'Belt-Drive-look' and added the Brand Story to finalize the visuals.
...Don't have an image of an exterior facade with modern wood trim or lighting fixtures?
No worries, I'll solve that problem! I used Photoshop, visual FX, custom brushes and compiled references. For the final touch, I add a killer knack for 'lighting effects'.
Left: breakdown of my design techniques.
MANY ELEMENTS INTO ONE
One of the most difficult images to 'get right' is a Day-to-Night composite. Essentially making what is "not really there" look super accurate.
In this case, the client was very clear for the Day-to-Night-Effect. They want me to make it semi-bright on one side and 'not too dark' on the other side for this marketing concept.
In my design process, I uncovered unique ways to approach my art and translate the feedback into fantastic digital results.