My Interaction Design experience has helped shape UX stories, and create imaginative and intuitive interfaces that empower users.
My Interaction Design experience has helped shape UX stories, and create imaginative and intuitive interfaces that empower users.
Visual Designs for eCommerce CMS
and Web.
Planned research and execution of all brand visuals for Amazon.com, eCommerce Marketplace and Vendor Central. Developed UI content strategy with focus on
Customer & User Experience Design.
ROLE
Visuals
Research
Branding
Creative Direction
CLIENT
BeamLabs
SOFTWARE
Illustrator, Photoshop, Cinema 4D
VISUALS TELL THE BRAND STORY
Many times the project requirements or content are not fully available or may need a customized look.
Using a process of creative, technical, photo-bashing and visual design, I created graphics that were clear, adaptable and thoughtfully designed.
MIXED METHOD
COMPOSITE
While the concept may be planned initially, often times elements might need a specialized approach and unique enhancements to solving a complex design challenge.
As a solution, I used 3D graphics and Photoshop to create a 'Belt-Drive-look' and added the Brand Story to finalize the visuals.
HOCUS POCUS!
...Don't have an image of an exterior facade with modern wood trim or lighting fixtures?
No worries, I'll solve that problem! I used Photoshop, visual FX, custom brushes and compiled references. For the final touch, I add a killer knack for 'lighting effects'.
Left: breakdown of my design techniques.
MANY ELEMENTS INTO ONE
One of the most difficult images to 'get right' is a Day-to-Night composite. Essentially making what is "not really there" look super accurate.
In this case, the client was very clear for the Day-to-Night-Effect. They want me to make it semi-bright on one side and 'not too dark' on the other side for this marketing concept.
In my design process, I uncovered unique ways to approach my art and translate the feedback into fantastic digital results.
Gallery of Visuals Created for the BeamLabs Project
I designed each image with brand focus and the customer as the primary-design-truth. This focus helped me tell the brand story as well as the creation of exceptional visuals.
