Visual Designs for eCommerce CMS
and Web
.

Planned research and execution of all brand visuals for Amazon.com, eCommerce Marketplace and Vendor Central.  Developed UI content strategy with focus on
Customer & User Experience Design.

ROLE

Visuals

Research

Branding

Creative Direction

CLIENT

BeamLabs

SOFTWARE

Illustrator, Photoshop, Cinema 4D

Amazon-QuietBelt-Build.jpg

VISUALS TELL THE BRAND STORY

Many times the project requirements or content are not fully available or may need a customized look.

 

Using a process of creative, technical, photo-bashing and visual design, I created graphics that were clear, adaptable and thoughtfully designed. 

MIXED METHOD

COMPOSITE

While the concept may be planned initially, often times elements might need a specialized approach and unique enhancements to solving a complex design challenge.

 

As a solution, I used 3D graphics and Photoshop to create a 'Belt-Drive-look' and added the Brand Story to finalize the visuals. 

Amazon-NotificationsBanner-Build.jpg

HOCUS POCUS!

...Don't have an image of an exterior facade with modern wood trim or lighting fixtures?

 

No worries, I'll solve that problem! I used Photoshop, visual FX, custom brushes and compiled references. For the final touch, I add a killer knack for 'lighting effects'. 

 

Left: breakdown of my design techniques. 

Amazon-EdgeLight-Build.jpg

MANY ELEMENTS INTO ONE

One of the most difficult images to 'get right' is a Day-to-Night composite. Essentially making what is "not really there" look super accurate.

 

In this case, the client was very clear for the Day-to-Night-Effect. They want me to make it semi-bright on one side and 'not too dark' on the other side for this marketing concept.

 

In my design process, I uncovered unique ways to approach my art and translate the feedback into fantastic digital results. 

Gallery of Visuals Created for the BeamLabs Project

I designed each image with brand focus and the customer as the primary-design-truth. This focus helped me tell the brand story as well as the creation of exceptional visuals.