Visual Design for Ecommerce CMS and Web.

Planned research and execution of all brand visuals for Amazon.com, Ecommerce Marketplace and Vendor Central.  Developed UI content strategy with focus on
Customer & User Experience Design.

ROLE

Visuals

Research

Branding

Creative Direction

CLIENT

BeamLabs

SOFTWARE

Illustrator, Photoshop, Cinema 4D

Amazon-QuietBelt-Build.jpg

VISUALS TELL THE BRAND STORY

Many times the project requirements or content are not fully available or may need a customized look.

 

Using a process of creative, technical, photo-bashing and visual design, I created graphics that were clear, adaptable and thoughtfully designed. 

MIXED METHOD

COMPOSITE

While the concept may be planned initially, often times elements might need a specialized approach and unique enhancements to solving a complex design challenge.

 

As a solution, I used 3D graphics and Photoshop to create a 'Belt Drive look' and added the Brand Story to finalize. 

Amazon-NotificationsBanner-Build.jpg

HOCUS POCUS!

Don't have an image of an exterior facade with Modern wood trim or lighting fixtures?

 

No worries, I'll solve that problem with Photoshop, FX brushes and compiled references along with a killer knack for lighting effects. 

 

Here is a breakdown of my design techniques. 

Amazon-EdgeLight-Build.jpg

MANY ELEMENTS INTO ONE

One of the most difficult images to 'get right' is a 'Day-to-Night'  composite. Essentially making what is not really there look super accurate.

 

In this case, the client was very clear. They want me to make it semi-bright on one side and 'not too dark' on the other side.

 

In my design process, I uncovered unique ways to approach this art and translate the feedback into fantastic digital results. 

Gallery of Visuals Created for the BeamLabs Project

I designed each image with brand focus and the customer as the primary-design-truth. This focus helped me tell the brand story as well as the creation of exceptional visuals.

CASE STUDY
Mobile App User Testing & UI 
Heuristic Evaluation

PROBLEM
Our team discovered a friction point where users were confused with the word 'settings' in the middle of the screen. It was unclear if it was a clickable element or just a title area for HOME. 

Settings-Beam.jpg

SOLUTION & DESIGN DECISIONS
After usability testing and research, I iterated potential solutions for this usability problem. One constraint was that I needed to keep the original design standard and location of elements. 

 

I iterated more than five versions to uncover the best solution for the user and the project constraints. I used common UI conventions with affordances and signifiers making sure there was appropriate user feedback to stay on task. 

Copyright © 2020 Rick Makoul All Rights Reserved