Blogsite - reDesign/MVP
Solving Journey-level friction and user pain points to help design an efficient user interface experience.
Wireframes
Flow diagrams
Low fidelity mockups
Med-fidelity UI
Prototypes
Design system
Heuristic evaluation
UI Accessibility
Company/When
What
Why
BQE Software
Mar 2022-Jun2023
Blog-site reDesign
Corporate Project
Role
Category
UI Designer
SaaS. Technology
Software
Sketch, InVision, Zeplin, Photoshop, Illustrator
Project Overview
reDesign blog-site 'portal' to compliment a brand/website experience refresh. Focus on business requirements and (re)branding to help elevate organic traffic via strategic marketing funnels. MVP focused on:
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Strong visual design elements
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Design systems as a guide
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Add value to business needs
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Identify journey-level pain points
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Increase organic traffic: marketing
Discovery Phase
Napkin sketches, planning, ideation, low-fidelity wireframe and blocking of main Blogsite.
Med-fidelity, rapid Mockup Iterations
High-fidelity mockups and prototypes
A/B Design for Usability Testing. Variation of content style and visual theme within high-fidelity interactive mock-ups and prototypes: Alternates 1 and 2
Functional user flow and interactive prototypes
After UI heuristic evaluations, we selected alternative #1 as the way forward, but improved it with features from alternative #2, which was found to work better in testing.
I brought these ideas to life with UI medium-fidelity prototyping using the InVision app.
Additional project requirements: blog pages, CTAs, modals, and sorting features.
Design System structure for UI Cards
Our team improved the following for this UI experience:
01
Clearer Calls-to-Action and discoverability; helping to solve customer journey pain points
02
Efficient User Flow through the marketing funnel: Solutions for Journey-level frictions
03
Clear and enjoyable
UI experience
04
Positive product and brand perception emphasized by engaging UI, experience and visuals
05
User goals and tasks were easier to complete with new UI solutions