Blogsite - reDesign/MVP
Solving Journey-level friction and user pain points to help design an efficient user interface experience.
ANALOG DEVICES
UI design solutions and visual designs for responsive webpages.
Analog Devices (ADI), also know as 'Analog' is an American multinational semiconductor-technology company specializing in instrumentation, signal processing, power management and data conversion – within the aerospace, automotive, communications and electronics industries.
My UI designs helped build world-class, user-focused solutions for thought-leadership webpages and editorial-style digital experiences.
SECTOR
B2B, Technology, Manufacturing
ROLE
Digital Designer & Illustrator
Desk Research, User Experience Design, UI Design, Wireframing-Mockups, Prototyping
PLATFORMS
Figma, Axure, Sketch, Photoshop-Illustrator, Workfront-CMS
Company/When
BQE Software
Mar 2022-Jun2023
What
Blog-site reDesign
Category
SaaS. Technology
Why
Corporate Project
Software
Sketch, InVision, Zeplin, Photoshop, Illustrator
Role
UI Designer
Project Overview
reDesign blog-site 'portal' to compliment a brand/website experience refresh. Focus on business requirements and (re)branding to help elevate organic traffic via strategic marketing funnels. MVP focused on:
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Strong visual design elements
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Design systems as a guide
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Add value to business needs
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Identify journey-level pain points
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Increase organic traffic: marketing
Discovery Phase
Napkin sketches, planning, ideation, low-fidelity wireframe and blocking of main Blogsite.
Med-fidelity, rapid Mockup Iterations
High-fidelity mockups and prototypes
A/B Design for Usability Testing. Variation of content style and visual theme within high-fidelity interactive mock-ups and prototypes: Alternates 1 and 2
Functional user flow and interactive prototypes
After UI heuristic evaluations, we selected alternative #1 as the way forward, but improved it with features from alternative #2, which was found to work better in testing.
I brought these ideas to life with UI medium-fidelity prototyping using the InVision app.
Design System structure for UI Cards
Our team improved the following for this UI experience:
01
Clearer Calls-to-Action and discoverability; helping to solve customer journey pain points
02
Efficient User Flow through the marketing funnel: Solutions for Journey-level frictions
03
Clear and enjoyable
UI experience
04
Positive product and brand perception emphasized by engaging UI, experience and visuals
05
User goals and tasks were easier to complete with new UI solutions