BRAND GUIDELINES KIT FOR PRODUCTION
“can you design a brand guideline document so our graphics are always consistent in marketing?”
PROBLEM
The client had an existing logo and a handful of brand assets, but there was no complete, consistent visual system to guide future marketing and design work. The available materials needed to be developed into something more organized, cohesive and practical for ongoing use.
SOLUTION
Using the existing logo and supplied assets as a starting point, I developed the additional visual elements needed to create a cohesive brand style guide. This included establishing supporting design elements, typography, color and visual standards that could be carried forward into future marketing materials. The result was a practical brand guideline that provided a consistent foundation for the client's future design and marketing needs.