Digital Content Visuals
for Corporate Marketing.
By continually taking design risks and a thorough understand of business needs, I created fresh concept solutions for digital marketing social graphics.
Fresh solutions to convey BQE’s game changing software
After user-centric research and design explorations, I built a visual design language for the visual designs.
I was able to uncover a clean and modern framework for all iterative designs and applied to revisions moving forward.
This project included a Design Brief with a few basic constraints with details specified by dimensions and aspect ratios for the final artwork.
Design Process Breakdown
Goals included: clarifying the requirements and identifying exact dimensions for deliverables.
Application: Digital Marketing Graphics for Online Advertisements.
I devoted as much time as necessary to understand the big picture. This helped me get to the essence of my visual process at a more efficient pace.
I built the design voice
When arriving at the style tile phase, I formulated a clear baseline and established concrete aesthetics.
Site Note on Psychology of colors. I established the color science for this project helping add credibility to the brand voice and brand storytelling.
Using empathy-centered, UX Design, I modeled elements and features like CTAs, hierarchy and user-focused content.
DESIGN SOLUTION 1
I used my research as a compass and guided the visuals to a successful outcome.
My top priority was developing consistency with each element and the relationships as a whole.
The most challenging concepts were the dimensional constraints between the various web ad sizes. e.g. tall, thin
DESIGN SOLUTION 2
I sketched and brainstormed more solutions from design-thinking methods to final execution.