Digital Content Visuals

for Corporate Marketing.

By continually taking design risks and a thorough understand of business needs, I created fresh concept solutions for digital marketing social graphics.

SPEC PROJECT

ROLE

UI Design
Creative Direction

CLIENT

BQE Software

SOFTWARE

Illustrator, Photoshop

Sketch

Fresh solutions to convey BQE’s game changing software

After user-centric research and design explorations, I built a visual design language for the visual designs. 


I was able to uncover a clean and modern framework for all iterative designs and applied to revisions moving forward.

This project included a Design Brief with a few basic constraints with details specified by dimensions and aspect ratios for the final artwork.

Design Process Breakdown 

BRIEF LAYOUT

Goals included: clarifying the requirements and identifying exact dimensions for deliverables.

Application: Digital Marketing Graphics for Online Advertisements.  

 

DESIGN LANGUAGE

I devoted as much time as necessary to understand the big picture. This helped me get to the essence of my visual process at a more efficient pace. 

 

I built the design voice
step-by-step. 

BQE Project- 3.jpg

ON-BRAND GUIDE

When arriving at the style tile phase, I formulated a clear baseline and established concrete aesthetics.

Site Note on Psychology of colors. I established the color science for this project helping add credibility to the brand voice and brand storytelling.

 

BQE Project- 4.jpg

DRAW-SKETCH-IDEATE

Using empathy-centered, UX Design, I modeled elements and features like CTAs, hierarchy and user-focused content.  

 

BQE Project- 5.jpg

DESIGN SOLUTION 1

I used my research as a compass and guided the visuals to a successful outcome.

 

My top priority was developing consistency with each element and the relationships as a whole.

 

The most challenging concepts were the dimensional constraints between the various web ad sizes. e.g. tall, thin

 

BQE Project- 6.jpg

DESIGN SOLUTION 2

I sketched and brainstormed more solutions from design-thinking methods to final execution.

 

Copyright © 2020 Rick Makoul All Rights Reserved