Digital Content Visuals

for Corporate Marketing.

By continually taking design risks and a thorough understand of business needs, I created fresh concept solutions for digital marketing social graphics.

SPEC PROJECT

ROLE

UI Design
Creative Direction

CLIENT

BQE Software

SOFTWARE

Illustrator, Photoshop

Sketch

BQE-Contect-Graphics.png

Fresh solutions to convey BQE’s game changing software

After user-centric research and design explorations, I built a visual design language for the visual designs. 


I was able to uncover a clean and modern framework for all iterative designs and applied to revisions moving forward.

This project included a Design Brief with a few basic constraints with details specified by dimensions and aspect ratios for the final artwork.

Design Process Breakdown 

BRIEF LAYOUT

Goals included: clarifying the requirements and identifying exact dimensions for deliverables.

Application: Digital Marketing Graphics for Online Advertisements.  

 

DESIGN LANGUAGE

I devoted as much time as necessary to understand the big picture. This helped me get to the essence of my visual process at a more efficient pace. 

 

I built the design voice
step-by-step. 

ON-BRAND GUIDE

When arriving at the style tile phase, I formulated a clear baseline and established concrete aesthetics.

Site Note on Psychology of colors. I established the color science for this project helping add credibility to the brand voice and brand storytelling.

 

DRAW-SKETCH-IDEATE

Using empathy-centered, UX Design, I modeled elements and features like CTAs, hierarchy and user-focused content.  

 

DESIGN SOLUTION 1

I used my research as a compass and guided the visuals to a successful outcome.

 

My top priority was developing consistency with each element and the relationships as a whole.

 

The most challenging concepts were the dimensional constraints between the various web ad sizes. e.g. tall, thin

 

DESIGN SOLUTION 2

I sketched and brainstormed more solutions from design-thinking methods to final execution.