BQE SOFTWARE
Redesigning a SaaS software application Log-in screen and refreshed design for corporate Blog-site—UI efficiency and modern aesthetics
Overview
BQE Software (BQE), a SaaS driven company, develops products for the professional service industries. This SaaS Apps help customers with Automating Timekeeping, Project Management, and Billing Processing.
The Goal
Create authentic brand voice-tone, update interface designs with clean aesthetics and develop an efficient user experience. Brand ReDesign applied to SaaS UI Log-in screen: focus on business and user needs with weekly updates.
Business needs
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Create a visually appealing design to boost user satisfaction.
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Prompt users to explore new features or upgrades through subtle design cues.
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Improve the design of call-to-action (CTA) buttons for higher visibility and effectiveness.
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Align the UI design with the company's brand guidelines, including colors, fonts, and tone.
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Communicate professionalism, innovation, and trust through modern design elements.
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Ensure the design resonates with the target audience and industry.
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Provide contextual help and feedback.
Key Results
Since updating the SaaS login screens, the new design aesthetics resulted in a 35% increase in user task efficiency, significantly improving user login friction.
Responsibilities
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Desk Research
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UX Design
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Visual Design
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User Interface Design
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Product Design, Testing, QC
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Wireframes, Prototypes
Tools: Figma, Sketch, Zeplin, Photoshop-Illustrator and Asana
Requirements and Constraints
The SaaS UI redesign prioritizes user-centric design principles to enhance usability, accessibility, and overall user engagement. Key requirements include: intuitive UX.UI, user feedback, visual consistency, scalability and optimized for performance.
Ideation, Conception and UI Design
UI SaaS Interface Design
UI Design iterations
Optimization and streamlining the SaaS 'Log-in' screens process. Sign-in and event Customer Journey.
Initial UI Design
Initial Concept with Login UI form, UI Design, CTA Buttons
Visual Designer for Branding and Identity Refresh Campaign: BQE SaaS Products
From kick-off meetings to concepts and completion
UI Design and Development in Process
Iterated UI design stages from feedback and improved visual concepts based on Business constraints and needs.
The UI screens cycle /weekly basis
Marketing initiatives and goals.
SaaS UI Design-LIVE
Corportate Blog-site UI Design
Design Action 2: ReDesign Corporate Blog Site for the primary company website
MVP for main section of Blog-site and the editorial-structure 'posts' and blog-site pages.
Desk Research & Define
UX.UI Planning, user flow, architecture, strategies, experience mapping, wireframes
Working with stakeholders, writers, marketing and web development, our team helped redesign and refreshed an existing Blog-site/post for a website relaunch.
User Flow, UX strategy and planning focused on the following:
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Easy to navigate and scanablility
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Clear context, brand story and guidelines, visual hierarchy and modern aesthetics
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Professional, educational, trustworthy and memorable
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Functional Calls-to-action: guiding users to the primary SaaS website for sales/marketing
Ideation and Conceptualization: Medium-Fidelity Interactive Prototype
UI Design Iteration for Development and LIVE Output
UI Design for the Industry Expert Blog postings:
Reflections
The SaaS login screen and Blog-site redesign aimed to make things easier to use, more accessible, and visually appealing while keeping up with modern design trends. Out team dug into user feedback and ran usability tests to pinpoint the main issues, like confusing login messages, cluttered layouts, and inconsistent branding. The redesign tackled these head-on by simplifying the interface, focusing on key elements like input fields and call-to-action buttons, and adopting a clean, minimalist look.
Collaboration with stakeholders and a lot of testing were key to getting the new digital designs just right. The updates made the interface clearer and gave the users more confidence navigating around. At the same time, we ensured the redesign stayed true to the platform’s brand, with refreshed typography, color schemes, and icons that tied everything together. In the end, the new design solved usability issues, strengthened user trust, and created a login and blog experience that was both smoother and more engaging.
