My Interaction Design experience has helped shape UX stories, and create imaginative and intuitive interfaces that empower users.
My Interaction Design experience has helped shape UX stories, and create imaginative and intuitive interfaces that empower users.
Digital Content Visuals for
Corporate Marketing.
By continually taking design risks and a thorough understand of business needs, I created fresh concept solutions for a digital marketing social graphics campaign.
ROLE
UI Design
Creative Direction
CLIENT
BQE Software
SOFTWARE
Illustrator, Photoshop
Sketch
Fresh solutions to convey BQE’s game changing software.
After user-centric research and design explorations, I built a visual design language for the final visual designs.
I was able to uncover a clean and modern framework for all iterative designs and applied these to revisions moving forward.
This project included a Design Brief with a few basic constraints. These details were specified by dimensions and aspect ratios for the final artwork.
Design Process Breakdown
BRIEF LAYOUT
Goals included: clarifying the requirements and identifying exact dimensions for deliverables.
Application: Digital Marketing Graphics for Online Paid Social
DESIGN LANGUAGE
I devoted as much time as necessary to understand the big picture. This helped me get to the essence of my visual process at a more efficient pace.
Building the design voice
step-by-step.
ON-BRAND GUIDE
When arriving at the style tile phase, I formulated a clear baseline and established concrete aesthetics.
Note on Psychology of Colors: I established the color science for this project helping add credibility to the brand voice and brand storytelling.
DRAW-SKETCH-IDEATE
Using empathy-centered, UI-UX Design, I modeled elements and features like CTAs, hierarchy and user-focused content.
DESIGN SOLUTION 1
I used my research as a compass and guided the visuals to a successful, visual outcome.
My top priority was developing consistency with each element and the relationships as a whole.
e.g. tall, thin, long, compacted
DESIGN SOLUTION 2
I sketched and brainstormed more solutions from Double Diamond Creative Process for final execution.