Digital Content Visuals for
Corporate Marketing.

By continually taking design risks and a thorough understand of business needs, I created fresh concept solutions for a digital marketing social graphics campaign.

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SPEC PROJECT

BQE-Contect-Graphics.png

ROLE

UI Design
Creative Direction

CLIENT

BQE Software

SOFTWARE

Illustrator, Photoshop

Sketch

Fresh solutions to convey BQE’s game changing software.

After user-centric research and design explorations, I built a visual design language for the final visual designs. 


I was able to uncover a clean and modern framework for all iterative designs and applied these to revisions moving forward.

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This project included a Design Brief with a few basic constraints. These details were specified by dimensions and aspect ratios for the final artwork.

Design Process Breakdown 

BRIEF LAYOUT

Goals included: clarifying the requirements and identifying exact dimensions for deliverables.

Application: Digital Marketing Graphics for Online Paid Social 

 

DESIGN LANGUAGE

I devoted as much time as necessary to understand the big picture. This helped me get to the essence of my visual process at a more efficient pace. 

 

Building the design voice
step-by-step. 

ON-BRAND GUIDE

When arriving at the style tile phase, I formulated a clear baseline and established concrete aesthetics.

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Note on Psychology of Colors: I established the color science for this project helping add credibility to the brand voice and brand storytelling.

 

DRAW-SKETCH-IDEATE

Using empathy-centered, UI-UX Design, I modeled elements and features like CTAs, hierarchy and user-focused content.  

 

DESIGN SOLUTION 1

I used my research as a compass and guided the visuals to a successful, visual outcome.

 

My top priority was developing consistency with each element and the relationships as a whole.

 

e.g. tall, thin, long, compacted

 

DESIGN SOLUTION 2

I sketched and brainstormed more solutions from Double Diamond Creative Process for final execution.