Digital Content Visuals for
By continually taking design risks and a thorough understand of business needs, I created fresh concept solutions for a digital marketing social graphics campaign.
Fresh solutions to convey BQE’s game changing software.
After user-centric research and design explorations, I built a visual design language for the final visual designs.
I was able to uncover a clean and modern framework for all iterative designs and applied these to revisions moving forward.
This project included a Design Brief with a few basic constraints. These details were specified by dimensions and aspect ratios for the final artwork.
Design Process Breakdown
Goals included: clarifying the requirements and identifying exact dimensions for deliverables.
Application: Digital Marketing Graphics for Online Paid Social
I devoted as much time as necessary to understand the big picture. This helped me get to the essence of my visual process at a more efficient pace.
Building the design voice
When arriving at the style tile phase, I formulated a clear baseline and established concrete aesthetics.
Note on Psychology of Colors: I established the color science for this project helping add credibility to the brand voice and brand storytelling.
Using empathy-centered, UI-UX Design, I modeled elements and features like CTAs, hierarchy and user-focused content.
DESIGN SOLUTION 1
I used my research as a compass and guided the visuals to a successful, visual outcome.
My top priority was developing consistency with each element and the relationships as a whole.
e.g. tall, thin, long, compacted
DESIGN SOLUTION 2
I sketched and brainstormed more solutions from Double Diamond Creative Process for final execution.