Innovative and stealth process for creating
Role & Visuals Provided
– Graphic Collateral
– Visual Design
– Brand Design & Specs
Daiwa Inc. B2C- Costco Ecommerce and experience design.
I worked closely with Marketing teams and Costco Development to create
on-brand deliverables for the campaign. The internal CMS had many code restrictions and constraints, so our teams needed to be innovative on how we produced and marked-up our visuals for content use.
Most important lesson learned: " focus on possibilities and alternate solutions when faced with unique challenges."
Designing from a baseline template and deliver quality work - even if it 'breaks a few rules'.
In my design process, I occasionally like to break the rules and think with a skeptical mindset. With these analogous methods, I have learned to uncover more solutions to unforeseen and complex problems.
This project had many technical constraints from Costco's CMS templates, so I approached each task with the end goal and requirements as my main compass. Finally arriving at a final look that clearly met
both business requirements and solved several technical roadblocks.
Designing from a baseline CMS framework and making design order from client constraints.
Costco Ecommerce web graphics
Tasks included: Layout, composition designs, color palette, icons, illustrations and call-out graphics
Auxiliary Visual Graphics / Both 2D & 3D Applications
Daiwa's campaigns also included on-brand marketing collaterals.
Continuing with B2B-B2C projects, I created and reDesigned a Foldout Brochure for Print. Themes were
on-Brand Blues with complimented colors; marrying a clean, modern, and contemporary look.
One main challenge was taking the vast amount of visual content and translating this into a logical design hierarchy and visual flow. This translated to an asymmetrical, Gestalt-style design modality.