Transformative Brand Visuals for
Focused brand voice helping create break-through visuals, challenge conventions, and deliver
Role & Visuals Provided
– Brand Strategy
– Brand Voice
- Visuals / Graphics / Content
- UX/UI & CX
- Interactive Design
After 30 Years of successfully positioning their business as an industry leader in home-garage security doors, Beam Labs branches out with an updated Ecommerce and Website experience.
Our team used key resources to uncover and tell the Beam Labs brand story. My path included: working Lean, maximize the project time, place focus on the user experience, as well as prioritize the business requirements and providing consistent visuals.
Phase 1: Successful Visuals Begin with
A Planned Brand Story Guide
Design-Thinking process to uncover unmet user needs and project solutions.
Before I could dive into visuals, our team needed a detailed roadmap to help communicate the brand clearly throughout all phases of the campaign. With team collaborations, we were able to developed a detailed Brand Story and Voice. The Brand Story Strategy was used throughout each phase of our marketing campaign.
The Heart of User Empathy Design
I gathered detailed user research, helping to uncover pain points, client needs, competitive audits as well as journey mapping and CX strategies. Once fully analyzed, we developed actionable steps and used foundational research for all user experience/empathy design and ideation for content visuals.
Mobile App UX Design Paradigms & Case Study
Creating impactful, targeted and friction free Interactive Design was the main goal. After reviewing user pain points, I created Use Case scenarios and journey map to uncover the best solution and ease-of-function for a common interaction function. UI Consistency & Standards.