A winning mix of
on-brand design and quality craftsmanship

guar

dian

A laser-focused approach to high-end Brand application and team collaboration.

Role & Visuals Provided

– Brand Guide Application
– Collateral Design

– Packaging Design

– Technical / Illustrative

– Project Management

Guardian Garage Door​ and Sears-Craftsman Projects

As Team Leader and Designer for this B2B Project, I was in charge of delivering pixel-perfect artwork while adhering to
Sears-Craftsman Brand guidelines. I planned and managed most aspects of the projects and at various levels; from dielines and artwork, to agency communications and the international team collaborations. The end products were a huge success for the company and the department goals.

Part 1: Creating Successful Visuals & CPG
at a Microscopic Level

Taking the Project artwork to the next level required a keen eye
for fine details and superior craftsmanship.

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SEARS-CRAFTSMAN

As the Senior Designer, I helped organized the collaboration of CG renders with the autoCAD team; producing the exceptional final artwork seen here.

 

Taking all renders into photoshop and meticulously manipulated each layer to uncover intricate and granular details. I added complex perspective graphics and developed material characteristics for each of the Products. The Final Artwork was applied to all CGP Dielines.

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Part 2: CPG Projects included a Hang Tag
Container Design

From Dieline to final Artwork, I planned, developed and created visuals at each level. Key touch points: Adding details and working with the Brand Agency, Managers, Copy Writers, Localization and Digital/Technical coding data.

Further details included: Photo-bashing, fake3D, designing icons, illustrative elements and
the color palettes within the designs.

Part 3: Supporting Visuals & Collaterals 

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PDF SUPPORT GUIDE

Created the layout and composition for 15+ page guide. End result included 'interactive' applications within the PDF. 

Illustrator and InDesign

Sample Auxiliary Brand Projects

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MAGAZINE AD LAYOUT

Revised and re-layout of existing ad to help modernize and bring  emphasis to the brand message. 


Illustrator, Photoshop and InDesign

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POST CARD MAILER
Iterative design based from the Stakeholder's original concepts and project ideas. 
 

BLOG PAGE LAYOUT

Layout and design translated into digital/html for web application.

Illustrator, Photoshop and InDesign

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Product Iconography - ideation & iterations

Examples of my Design-thinking and creative thought process for

Identity/Icon design. Final art to be placed on Dieline for Physical Packaging.

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Copyright © 2020 Rick Makoul All Rights Reserved