UX Research Study.
Understand the Company's online brand structure and customer experience direction using UX research and analysis.
As part of a Spec Project, I used UX research methods and UI heuristic evaluation to find similarities and differences between LA Times
and their competitors.
My aim was to uncover and identify strengths, weakness, and potential solutions/opportunities for improving the interface design system.
During my initial evaluation stage I found it most helpful to created a detailed heuristic Excel schematic/chart. This helped me organize my research goals and distill my gathered information into manageable chunks. From the Excel document, I then make various UX maps and written summaries of my findings to uncover product design opportunities and usability strategies.
When uncovering these details, I found 'a large amount' of common themes, strengths and heuristic similarities among these companies, so I decided to redefine my goals and research criteria. Instead of targeting similarities, I primarily focused on specific heuristic categories to uncover the 'uncommon differences' in these observations and studies.