LA Times
UX Research Study.

Understand the Company's online brand structure and customer experience direction using UX research and analysis.

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ROLE

UX research

CLIENT

LA Times

TIME FRAME
1 Week

SOFTWARE

Illustrator

As part of a Spec Project, I used UX research methods and UI heuristic evaluation to find similarities and differences between LA Times
and their competitors.

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My aim was to uncover and identify strengths, weakness, and potential solutions/opportunities for improving the interface design system. 

 
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Key Takeaways

During my initial evaluation stage I found it most helpful to created a detailed heuristic Excel schematic/chart. This helped me organize my research goals and distill my gathered information into manageable chunks. From the Excel document, I then make various UX maps and written summaries of my findings to uncover product design opportunities and usability strategies.

When uncovering these details, I found 'a large amount' of common themes, strengths and heuristic similarities among these companies, so I decided to redefine my goals and research criteria. Instead of targeting similarities, I primarily focused on specific heuristic categories to uncover the 'uncommon differences' in these observations and studies.