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Sears-Craftsman Campaign
Agency product and packaging design.
Branding design
Packaging art
Layout
Technical Illustration
Project coordination
Brand styleguide
Marketing assets
Company/Client/When
What
Guardian | Sears-Craftsman
Sep 2019-Dec 2019
Brand. Packaging
Why
Agency campaign project
Role
Category
Visual Designer
Tech Products. B2C
Software
Photoshop, Illustrator, InDesign
Project overview
Guardian, a smart-technology startup company helps homeowners with safety, home security and garage door opener products.
Our team worked exclusively with Sears-Craftsman ad agency for a refreshed, branding and packaging campaign for home safety products.
Packaging Project-Hangtag Box
Contributions
Design hand-offs included: creative initiatives, technical artboards, layouts and design, iconography, branding guidelines, photoshop composites-illustrations, and print-ready dielines.
Collaborations and QC with Sears ad agency and vendors.
Packaging Project-Large Product Box
Final delivery and product lifecycle
Photoshop-Illustrator artwork, technical product illustrations, dielines, brand styleguide updates, as well as technical product documents. (Digital/Print)
Coordinated production schedules with the international division and print vendors.
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