CLIENT

Daiwa

MY ROLE

Visual Designer

Content Design

SUMMARY

I helped with re-designing visuals for Daiwa's marketing campaign project with Costco / eCommerce

PROJECT STATEMENT

Create digital assets to meet Daiwa's business & marketing requirements, while following Costco's strict CMS consistency standards. Develop new illustrative methods for technical graphics and collaborated closely with vendors and marketing department.   

Design methods

Methods for created and developed the designs: ideation, sketching, digital art, illustrations and color-palette research. I used Photoshop, Illustrator and Cinema 4D.  CMS for asset uploads.

COSTCO - SOLACE2.png
COSTCO - SOLACE4.png
SolaceChair-WhiteGlove.jpg

Left:
Example of a custom symbol
I created for this campaign

using Adobe Illustrator.

Technical-graphics  |  Illustrative

At different levels of the project I explored creative techniques and developed a design language for representing graphics and technical illustrations. I combined these techniques using Illustrator and Photoshop, as well as added Cinema4D (3D) for the visual effects. 

Legacy Black_model reclined profile-2.jp
MassageNode-LShape Graphic.jpg

Additional Graphics

'Great Nights Sleep' & 'Oxygen to the Cells' concept symbols

Screen Shot 2018-04-11 at 3.38.36 PM.png

Adobe Illustrator Vector Graphics