PACKAGING & PRODUCTION ARTWORK
“can you turn this jumbled graphics mess into something we can use?”
DESIGN PROBLEM
The existing brand files had been left disorganized and difficult to work with, making it challenging to manage new marketing and packaging projects efficiently.
The packaging itself required several pieces to come together correctly—including dielines, finished artwork, technical data sheets and production specifications. I organized the existing assets, brought the various elements together and prepared the materials so they could move through the production process smoothly and accurately.
Mismanaged files and assets
Poorly designed packaging dielines and guides for artwork
No established packaging templated framework for future projects
Create vector artwork and bitmap graphics for final delivery to vendor
Maintain consistency throughout each packaging project
DESIGN SOLUTION DELIVERIES
Consistent brand look and deliveries
Creation of Online product guides: a 25-page PDF booklet
Designed technical Dielines for all artwork
Organized assets: fonts, color, visuals, graphics
prePress checks for all specs, including color spaces and print data
Developed multiple product packaging from this framework: product hangtag boxes, CPG products and booklets.
