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GUARDIAN | SEARS CRAFTSMAN

Craftsman packaging design solutions for Sears agency marketing campaigns.

Guardian, a smart-technology start-up company helps homeowners with safety and peace-of-mind for home security and garage door products.

Our team worked exclusively with the Sears ad agency on marketing campaigns for a brand refresh as well as multiple product-packaging projects.

As part of my role for these projects, I helped art directed visuals and I coordinated production schedules with the international division and outside print vendors.

SECTOR

B2C, Agency, Retail, Manufacturing, Packaging. IoT

ROLE

Digital Designer & Illustrator

Digital-tech Packaging Design, Mockups, Brand Strategy and Project Management.

PLATFORMS

Photoshop, Illustrator, InDesign, Blender 3D

TIMEFRAME

September 2019-December 2019

Packaging Campaign 1: Hangtag Box Packaging Designs

Packaging project included: creative kick-offs, technical artboards, layouts and design, iconography, branding guidelines, photoshop composites-illustrations, and print-ready Dielines and hand-offs.

Collaborations and QC with Sears ad agency and print vendors.

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Packaging Project 2: Large Product Box Packaging Design

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Final Dieline and artwork: Product lifecycle designs 
Along with technical illustrations: both 2D and 3D. (see below)

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Art Directed visuals for packaging art

Photoshop-Illustrator artwork and technical product illustrations from brand style-guides updates, as well as technical product documents.

Below: Photoshop technical artwork for packaging visuals. From Raw 3D renders to final 2D delivered.

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Supporting digital visuals for projects: PDF (Digital/Print).

Booklet created using Photoshop-Illustrator-InDesign.

Below: Supporting Document artwork — 40+ page Product Guide

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