top of page
Sears-Craftsman Campaign
Agency-level product and packaging designs.
Branding design
Packaging art
Layout
Technical Illustration
Project coordination
Brand style-guide
Marketing assets
Company/Client/When
What
Guardian | Sears-Craftsman
Sep 2019-Dec 2019
Brand. Packaging
Why
Agency campaign project
Role
Category
Visual Designer
Tech Products. B2C
Software
Photoshop, Illustrator, InDesign
Project overview
Guardian, a smart-technology startup company helps homeowners with safety and peace-of-mind for home security and garage door opener products.
Our team worked exclusively with Sears-Craftsman ad agency for a refreshed, branding and packaging campaign for home safety products.
Packaging Project #1-Hangtag Box
Contributions
Design hand-offs included: creative initiatives, technical artboards, layouts and design, iconography, branding guidelines, photoshop composites-illustrations, and print-ready dielines.
Collaborations and QC with Sears ad agency and vendors.
Packaging Project #2-Large Product Box
Final delivery and product lifecycle
Photoshop-Illustrator artwork, technical product illustrations, dielines, brand styleguide updates, as well as technical product documents. (Digital/Print)
Coordinated production schedules with the international division and with print vendors.
bottom of page