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GUARDIAN | SEARS CRAFTSMAN
Craftsman packaging design solutions for Sears agency marketing campaigns.
Guardian, a smart-technology start-up company helps homeowners with safety and peace-of-mind for home security and garage door products.
Our team worked exclusively with the Sears ad agency on marketing campaigns for a brand refresh as well as multiple product-packaging projects.
As part of my role for these projects, I helped art directed visuals and I coordinated production schedules with the international division and outside print vendors.
B2C, Agency, Retail, Manufacturing, Packaging. IoT
Digital Designer & Illustrator
Digital-tech Packaging Design, Mockups, Brand Strategy and Project Management.
Photoshop, Illustrator, InDesign, Blender 3D
September 2019-December 2019
Packaging Campaign 1: Hangtag Box Packaging Designs
Packaging project included: creative kick-offs, technical artboards, layouts and design, iconography, branding guidelines, photoshop composites-illustrations, and print-ready Dielines and hand-offs.
Collaborations and QC with Sears ad agency and print vendors.
Packaging Project 2: Large Product Box Packaging Design
Final Dieline and artwork: Product lifecycle designs
Along with technical illustrations: both 2D and 3D. (see below)
Art Directed visuals for packaging art
Photoshop-Illustrator artwork and technical product illustrations from brand style-guides updates, as well as technical product documents.
Below: Photoshop technical artwork for packaging visuals. From Raw 3D renders to final 2D delivered.
Supporting digital visuals for projects: PDF (Digital/Print).
Booklet created using Photoshop-Illustrator-InDesign.
Below: Supporting Document artwork — 40+ page Product Guide
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