Guardian ADH – Sears Craftsman
Art directed visuals for retail packaging products.
Overview
BeamLabs/Guardian, a smart-technology startup company helps homeowners with home security and garage door opener products. This was an agency-centric project with collaborations focused on a brand refresh for high-level packaging designs.
Role
Principal designer and creative lead for this marketing campaign and deliveries. Hand-offs included: technical artboards, layouts and designs, iconography, photo composites, and print-ready dielines/print-designs.
Contribution
Close collaborations and QC with Sears corporate ad agency, Photoshop/Illustrator artwork, planning of production schedules with the China division, as well as, coordinating technical specifications with print vendors for final hand-offs.
Tenacity and hard work. Consistent team collaborations and technical skills helped raise the bar for the Sears-Craftsman agency design project.
Packaging Design 1:
Hangtag Box - Print-ready Carton DieArt / Visual Application
"Supporting Content" PDF Manual Design: Adobe InDesign layout for a 10-page Guide/Booklet. The guide included Interactive Dynamic Links for all content.
Packaging Design 2:
Large Product Packaging - Composited Visuals and Box Dielines
Pixel-perfect Photoshop renderings for packaging box design.
Box Dieline Art
