Packaging Design

Sears/Craftsman Hang-tag & Box Packaging Design (CPG)

Client: Sears/Craftsman

Project Role: Art Direction, packaging/print design and graphics

  • Collaborations with the agency and print packaging vendors.

  • Improved Illustration design process for pixel-perfect output.

  • Hang-tag, product box design, illustrations and technical manuals.

Print Project Creation: Packaging Dielines, project management-brand guides, graphic artwork, technical illustrations, 3D mockups and final output deliveries. Oversaw Art Direction and vendor collaborations.

inDesign composition, Layout, and project management for a 20+ Page Sears/Craftsman support guide booklet. Digital and print.

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Illustration-Photomontage