Packaging Design
Sears/Craftsman Hang-tag & Box Packaging Design (CPG)
Client: Sears/Craftsman
Project Role: Art Direction, packaging/print design and graphics
Collaborations with the agency and print packaging vendors.
Improved Illustration design process for pixel-perfect output.
Hang-tag, product box design, illustrations and technical manuals.
inDesign composition, Layout, and project management for a 20+ Page Sears/Craftsman support guide booklet. Digital and print.
Print Label Illustration & Design
Project Spec: IPA Beer Label Design for print
Design role:
Photomontage / Illustration
Art Direction
Label & packaging design
Bathers’ Blush Wine Label Design
Bathers’ Blush, a wine bottle label illustration project. Thoughtfully designed to reflect the unique character and story of each wine, capturing the essence of the vineyard, winery and the experience it offers.
I blended my artistic craftsmanship with strategic branding—the label is created to stand out on the shelf while honoring the winery’s heritage, values, and market position.
Mixed-media, photomontage, illustration, brand guide
