Art-directed packaging designs for Sears/Craftsman

From concept to final print, I designed a custom hang-tag and packaging illustrations that elevated the product and reflected the brand’s identity.

Print Project Creation: Packaging Dielines, project management-brand guides, graphic artwork, technical illustrations, 3D mockups and final output deliveries.
Oversaw Art Direction and vendor collaborations.

inDesign composition, Layout, and project management for a 20+ Page Sears/Craftsman support guide booklet. Digital and print.

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Illustration & Design