ROLE

UX-UI Design

Creative Direction

CLIENT

BeamLabs

TIME FRAME
4 Months

SOFTWARE

Illustrator, Photoshop

Sketch, InVision, Zeplin

Focused brand voice and UX research helping create break-through visuals and deliver measurable results

ROLE DETAILS
– Brand Research & Project Strategy

– UX/UI & CX 

– Lean UX

– Brand Voice & Content Strategy

– Visuals / Graphics / Content

– Interactive Design

PROJECT OVERVIEW

After 30 Years of successfully positioning their company as an industry leader in home-garage security doors, BeamLabs branched out with new IoT products, an updated eCommerce, Mobile and Website experience.

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PROBLEM STATEMENT

Our team had little to no Statistical Significant data nor Qualitative research during the first UX Workshop meetings. In order to build our digital products, I did research, mapping and strategy to find solutions to usability issues. The product currently lacked: on-Brand deliverables, user experience-empathy and consistent user interfaces.

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CONSTRAINTS​

Most of the design work was implemented on SquareSpace. The limitations were the contextual and real-world integrations for both Desktop and Mobile. 

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KEY OBJECTIVES

• Identify and reduce user pain points

• Build projects around CX, UX and business goals
• Develop a scalable product & provide CMS / SEO Marketing capabilities
• Build trust and loyalty with customer base = Brand Equity

• Reshape the customer's behaviors with our product

• Increase the adoption of the product = more revenue

• Create accessible, functional and valuable products

• Go to market ASAP - High-quality MVP / QUICK WINS FIRST.

UX Research and CX Analysis to understand customers and ways to design for optimal brand experience 

Website Homepage Before & After

Homepage Design Iterative Stage - Before

Iterative Solutions - After

Additional artwork, graphics and illustrations for marketing campaign