Beam Labs

Website & Amazon.

Website and eCommerce designs for people who want to purchase the best and latest technology in Home Security-Internet of Things and Garage Door Openers.

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ROLE

UX-UI Design

Creative Direction

CLIENT

BeamLabs

TIME FRAME
4 Months

SOFTWARE

Illustrator, Photoshop

Sketch, InVision, Zeplin

 

Focused brand voice and UX research helping create break-through visuals and deliver measurable results

ROLE DETAILS
– Brand Research & Project Strategy

– UX/UI & CX 

– Lean UX

– Brand Voice & Content Strategy

– Visuals / Graphics / Content

– Interactive Design

PROJECT OVERVIEW

After 30 Years of successfully positioning their company as an industry leader in home-garage security doors, BeamLabs branched out with new IoT products, an updated eCommerce, Mobile and Website experience.

PROBLEM STATEMENT

Our team had little to no Statistical Significant data nor Qualitative research during the first UX Workshop meetings. In order to build our digital products, I did research, mapping and strategy to find solutions to usability issues. The product currently lacked: on-Brand deliverables, user experience-empathy and consistent user interfaces.

CONSTRAINTS

Most of the design work was implemented on SquareSpace. The limitations were the contextual and real-world integrations for both Desktop and Mobile. 

KEY OBJECTIVES

• Identify and reduce user pain points

• Build projects around CX, UX and business goals
• Develop a scalable product & provide CMS / SEO Marketing capabilities
• Build trust and loyalty with customer base = Brand Equity

• Reshape the customer's behaviors with our product

• Increase the adoption of the product = more revenue

• Create accessible, functional and valuable products

• Go to market ASAP - High-quality MVP / QUICK WINS FIRST.

UX Research and CX Analysis to understand customers and ways to design for optimal brand experience 

Whiteboard-Build copy.jpg
Friction-Map.jpg
RedRoute.jpg
UI-FLow.jpg

Website Homepage Before & After

Homepage Design Iterative Stage - Before

screencapture-beamlabs-io-2019-10-31-10_

Iterative Solutions - After

BeamDesktop2.jpg

Amazon Marketplace Layout Homepage

UI Consistencies-Continuity, Visuals & on-Brand Story

Making sure each digital product met the users needs, requirements and business specifications, I defined each design stage using UX strategies and the user experience framework.

 

The final results ensured we met Stakeholders expectations, user needs and goals.

Additional artwork, graphics and illustrations for marketing campaign

Amazon-ScreenShot-2.jpg
Beam-Website%20Banners4_edited.jpg
Integration-Beam.jpg