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BQE SOFTWARE
SaaS App log-in screen designs for business plans and refreshed Blog-site UI designs.
BQE Software (BQE), a SaaS driven company, develops products for the professional service industries. This SaaS Apps help customers with Automating Timekeeping, Project Management, and Billing Processing.
Our team collaborated with copywriting, marketing, VPs and User Experience Design to refresh brand guidelines, UX, interface design and brand visuals.
Business Goals: Create authentic brand voice-tone, update interface designs with clean aesthetics and develop an efficient user experience.
SECTOR
B2B, Technology, SaaS
PLATFORMS
Figma, Sketch, Zeplin, Photoshop-Illustrator, Asana-CMS
ROLE
Digital Designer & Illustrator
Desk Research, User Experience Design, UI Design, Wireframing-Mockups, Prototyping
TIMEFRAME
January 2020-April 2020
Corporate Blog-site UI reDesign/refresh: MVP for main section of Blog-site and the editorial-structure 'posts' and site pages.
Generative desk research & UI Design
Working with stakeholders, writers, marketing and web development, our team helped redesign and refreshed an existing Blog-site/post for a website relaunch.
User Flow, UX strategy and planning focused on the following:
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Easy to navigate and scanablility
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Clear context, brand story and guidelines, visual hierarchy and modern aesthetics
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Professional, educational, trustworthy and memorable
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Functional Calls-to-action: guiding users to the primary SaaS website for sales/marketing
Interactive Click-thru prototype for MVP:
Interactions between Blogsite and the Corporate Website
UX.UI Planning, user flow, architecture, strategies, experience mapping, wireframes
Corporate ReBranding: Storybrand structure for Marketing, SaaS Interface, Stakeholder reports, etc.
Collaborating with stakeholders and the marketing team, I helped redesign the corporate branding and identity for the UI Log-in relaunch project.
UI Design iterations
Optimization and streamlining the SaaS 'Log-in' screens.
Brand ReDesign applied to SaaS UI Log-in screen: focus on business and user needs with weekly updates.
The project consisted of initial concepts, design system creation, wireframes, as well as, mockups and UI prototypes. Designed in Sketch and Zeplin for UI development deliveries.
Prior / initial design concept
ReDesigned and Approved UI for Log-in Screen Designs.
The UI screens cycle /once per week' based on marketing initiatives and goals.
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