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Design SaaS App log-in screens for marketing and refreshing the design for a corporate Blog-site.
BQE Software (BQE), a SaaS driven company, develops products for the professional service industries. This SaaS Apps help customers with Automating Timekeeping, Project Management, and Billing Processing.
Our team collaborated with copywriting, marketing, VPs and User Experience Design to refresh brand guidelines, UX, interface design and brand visuals.
Business Goals: Create authentic brand voice-tone, update interface designs with clean aesthetics and develop an efficient user experience.
B2B, Technology, SaaS
Digital Designer & Illustrator
Desk Research, User Experience Design, UI Design, Wireframing-Mockups, Prototyping
Figma, Sketch, Zeplin, Photoshop-Illustrator, Asana-CMS
January 2020-April 2020
Collaborating with stakeholders and the marketing team, I helped redesign the corporate branding and identity for the UI Log-in relaunch project.
UI Design iterations
Optimization and streamlining the SaaS 'Log-in' screens.
Brand ReDesign applied to SaaS UI Log-in screen: focus on business and user needs with weekly updates.
The project consisted of initial concepts, design system creation, wireframes, as well as, mockups and UI prototypes. Designed in Sketch and Zeplin for UI development deliveries.
Prior / initial design concept
ReDesigned and Approved UI for Log-in Screen Designs.
The UI screens cycle /once per week' based on marketing initiatives and goals.
Corporate Blog-site UI reDesign/refresh: MVP main landing section of Blog and editorial-structure Blog-post site pages
Generative desk research & UI Design
Working with stakeholders, writers, marketing and web development, our team helped redesign and refreshed an existing Blog-site/post for a website relaunch.
User Flow, UX strategy and planning focused on the following:
Easy to navigate and scanablility
Clear context, brand story and guidelines, visual hierarchy and modern aesthetics
Professional, educational, trustworthy and memorable
Functional Calls-to-action: guiding users to the primary SaaS website for sales/marketing
Interactive Click-thru prototype for MVP:
Interactions between Blogsite and the Corporate Website
UX.UI Planning, user flow, architecture, strategies, experience mapping, wireframes
MVP for editorial-style Blogpost UI Layout
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