top of page
BQE-Computer-Hero.jpg

BQE SOFTWARE

Design SaaS App log-in screens  for marketing and refreshing the design for a corporate Blog-site.

BQE Software (BQE), a SaaS driven company, develops products for the professional service industries. This SaaS Apps help customers with Automating Timekeeping, Project Management, and Billing Processing. 

Our team collaborated with copywriting, marketing, VPs and User Experience Design to refresh brand guidelines, UX, interface design and brand visuals.


Business Goals: Create authentic brand voice-tone, update interface designs with clean aesthetics and develop an efficient user experience.

SECTOR

B2B, Technology, SaaS

ROLE

Digital Designer & Illustrator

Desk Research, User Experience Design, UI Design, Wireframing-Mockups, Prototyping

PLATFORMS

Figma, Sketch, Zeplin, Photoshop-Illustrator, Asana-CMS

TIMEFRAME

January 2020-April 2020

Collaborating with stakeholders and the marketing team, I helped redesign the corporate branding and identity for the UI Log-in relaunch project.

Core-Editions-Finals.jpg
Core-LOGO-ENGINEER.jpg
BQE-DesignSys-Buttons.jpg

UI Design iterations
Optimization and streamlining the SaaS 'Log-in' screens.

Brand ReDesign applied to SaaS UI Log-in screen: focus on business and user needs with weekly updates.

The project consisted of initial concepts, design system creation, wireframes, as well as, mockups and UI prototypes. Designed in Sketch and Zeplin for UI development deliveries.

Video-Desktop-BQE-Hero.png

Prior / initial design concept

Core Login Final.png

ReDesigned and Approved UI for Log-in Screen Designs.
The UI screens cycle /once per week' based on marketing initiatives and goals.

Core-UI---Design-D---HR-Files-2.jpg
Core-UI---Design-D---Go-Mobile--5-column-2.jpg
Core-UI---Design-D---New-Core-2.jpg
Core-UI---Design-D---Paid-Fast-2.jpg

Corporate Blog-site UI reDesign/refresh: MVP main landing section of Blog and editorial-structure Blog-post site pages

Generative desk research & UI Design

Working with stakeholders, writers, marketing and web development, our team helped redesign and refreshed an existing Blog-site/post for a website relaunch.

 

User Flow, UX strategy and planning focused on the following:
 

  • Easy to navigate and scanablility

  • Clear context, brand story and guidelines, visual hierarchy and modern aesthetics 

  • Professional, educational, trustworthy and memorable

  • Functional Calls-to-action: guiding users to the primary SaaS website for sales/marketing
     

Laptop-Skewed-BQE.png

Interactive Click-thru prototype for MVP: 
Interactions between Blogsite and the Corporate Website

UX.UI Planning, user flow, architecture, strategies, experience mapping, wireframes 
 

BQE-Blog-Build-Wireframe.jpg
BQE-Case-Study-JTBD.jpg
BQE-Blog-MVP.jpg
BQE-Blog-Map-Group.jpg

MVP for editorial-style Blogpost UI Layout
 

CaseStudy-Build11.jpg
bottom of page