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LIMEADE
UI Landing page solutions, social graphics and digital content design
Limeade, a technology SaaS company designs programs to create happier and healthier workforces.
These omni-channel strategies helped inform users about Limeade products and gain more engagement through marketing-focused campaigns.
BRIEF
As a Digital Artist, I built, managed and created digital content and landing page designs from the initiation phase to the product launch. This involved organizing the content and visuals to ensure optimal responsive user experience. This included presenting drafts to Art Director, writers, VPs, as well as quality assurance, and debugging efforts during pre-launch updates.
UI Design Process
Product Definition – Collaborating with managers, Art Director and business groups to shape both the product and the user experience
UI Visual Design – Create wireframes, mockups and high-fidelity prototypes for the product designs
Design QA – Working with developers to ensure product is ready for launch—Quality control and testing
Launch – Agile timelines for product to be pushed LIVE
Goal
Primary Goals: Collaboration with Marketing teams to create content and landing pages to help customers, social engagement, awareness, organic traffic and support Limeade.com website business needs.
Solution and Impact
I helped created landing pages and digital content using a single-page approach to help streamline branding, UI Design and developmental operations. The web pages prioritized layout and visuals, and branding vision and voice. Our team collaborated with marketing, product managers and writers.
Campaign 1: Landing Pages
Working alongside the Art Director, I helped design UI responsive layouts.
Campaign 2: Landing Page Campaign
UI responsive design and User Flow to Digital PDF
Supporting digital assets: PDF download, resource tile, social assets
Campaign 3: Digital PDF Download
Marketing campaign design solutions and digital assets
Concept through completion: digital visual design
Layout designs, concepts, vector icons and illustrations. Digital output included optimization for web, mobile and print.
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